Hospitality and tourism industry is one of the sectors that have witnessed greater changes brought about by technology. Areas of impact of Information Technology on Tourism and hospitality industry. A guest is much less likely to lose their own mobile device than a tiny plastic keycard. However, if there are tablets displaying this information instead, hotel managers will no longer need to print paper brochures. From a marketing perspective, technology allows hotels to target their prospects and customers better. Find out how Fingent can provide customized solutions to comprehend and analyze large data and automate data input procedures. Voice technology can act like a virtual butler, offering to make reservations or provide information about the local area. The mobile key offers authorised users with digital access to specific secured doors in the property. Self check-in … Download the case study. For example, if someone cancels their reservation in the spa, other guests who are interested in attending can be easily informed instead. Self check-in and checkout through electronic kiosks, online check in, online payments, and more all does away with the lines and long wait times, both major pain points for long. Technology can also enhance operational efficiency and help hotel management to reduce costs by replacing expensive human labour. Advertising in multiple venues. Hotels would rather do well to partner with our experienced and talented team to develop technology related solutions. Our website uses cookiesto improve your experience. Mobile check-ins provide a smooth start to a positive guest experience and also decreases the need for large amounts of staff to manage the front desk. In addition to keyless entry via Aloft smartphone app and Apple TV in every room, Aloft Cupertino employs a robotic butler called Botlr to deliver 24/7 customer services of all kinds. “Vinod has conceptualized and delivered niche mobility products that cater to various domains including logistics, media & non-profits. The hotel could, for instance, leverage deep analytic to structure a package comprising of facilities best suited for the guests. Since tourism, global industry information is its life-blood and technology has become fundamental to the ability of the industry to operate effectively and competitively. The Internet of things within the Hospitality Industry integrated because technology offers many benefits that are relevant to the hotel industry. Security, for instance, is of paramount importance in the digital age, in terms of guest identities, address information, and financial data. In addition, neither the guests nor the hotel staff has to worry about losing a key or replacing a lost one. Mobile device as door key. As a result, there are many positive effects on  hotel staff productivity, as well as overall guest satisfaction. Self check-in. A huge benefit of working in the hospitality industry is that you can expect no two days to ever be completely the same whilst working in almost any role. With travelers becoming increasingly tech-savvy, hotels who do not embrace the latest technology to deliver innovative services to their guests stand out to lose big time. He leads, mentors & coaches a team of Project Coordinators & Analysts at Fingent.”, New York “The success of Pokemon Go has led to an increase in usage of the technology in the hospitality industry and how [hoteliers] are using AR games to improve the overall experience of staying in a hotel,” says Huibert de Jong, CEO of Xtend, an agency in Oslo that designs and builds extended reality (a mix of AR, VR and MR) applications. In addition, the hotel also offers in-person concierge service to provide guests with in-depth information on what they have found in The Discovery Portal. Surveys show that around 48% of smartphone users in the U.S are comfortable researching, booking and planning their entire trip to a new travel destination using only a mobile device. On the other hand, voice recognition technologies can also be used as an effective method for assisting hospitality staff. Get in touch with us today to know how our extensive experience in developing highly customized solutions for hotel and related industries can benefit your business. The ability to connect with targets in real time reduces marketing costs while increasing effectiveness at the same time. The latest technology allows guests use their smartphones as the room key, enabling them to proceed straight to their rooms. They are more likely to take official communication, even if true, with a pinch of salt. The IoT adds smartness required to deliver quality services to the customers and to enhance the performance of business operations. You can find out more about browser cookies, Guest Engagement Platforms Became a “MUST”. The internet also obviously makes accessing information easy, and transparent. Let’s review some trending new mobile technologies in the hospitality industry to help your business adapt and stay relevant in the digital age: Today’s guests enjoy self-service technology. Guests will be automatically reminded regarding their services to ensure that everything is accurate, reducing administrative costs and mistakes. About 87% of TripAdvisor users feel more confident when they read travel reviews, and about 98% find such reviews “accurate of the actual experience.”. Marketing professionals are trained to follow the money, and this means engaging customers where they naturally congregate. The internet also obviously makes accessing information easy, and transparent. Technology has transformed the lives of many people based on the way it has changed their way of doing things. Artificial intelligence (AI) is playing an increasingly important role in the hospitality industry, because of its ability to carry out human functions. 6 Benefits of Technology in the Hospitality Industry 1. All rights reserved. Renaissance Midtown Hotel, New York, features an interactive wall called The Discovery Portal. A huge part of the success of tourism and Travel has been played by Mobile Apps. Guest engagement apps provide hospitality professionals with the ability to manage their hotel operations, content, and marketing efforts through one platform. Guests often don’t have visibility over a hotel’s entire suite of services and facilities. Today, the average guest staying at a hotel  carries at least three mobile devices. Technology can help businesses in the hospitality industry stay relevant and competitive, save time and money, and increase client satisfaction in six important ways. while computers have become an integral part of the travel agency business since its extensive use, Age information has brought many new benefits. While it sounds like something that movie directors should consider for their next project, having such an establishment is really much closer than you think. Guest engagement apps are the perfect way to build relationships with guests before, during and after their stay, as well as learn meaningful insights about their preferences satisfaction levels. This means mobile check-in should be a priority for hotel management. In addition to the statistics that show an undoubtedly positive response to technology, there are other benefits to be gained from the shift. With Amazon’s Alexa voice assistance, guests of Wynn can control the lighting, temperature, draperies, and TV in their rooms. 1. Given that customer retention and loyalty is at the core of any service-based business, … Technology is paramount in the success of Hospitality and tourism industry regardless of having some flaws as evide… In-room tablets can also be used to create upselling opportunities  and promote special offers and upgrades. Copyright ©2021 Fingent. Using Technology to Gain a Competitive Advantage in the Hotel Industry. A customer relationship management (CRM) suite allows organizing and managing information from a central console, enabling guest relations executives to get the complete history of the customer when interacting with her. Hotels would rather do well to partner with our experienced and talented team to develop technology related solutions. Improved analytics may also allow guests to select hotels with facilities that best match their tastes, interest, and convenience. Technology helps process and speed up operations, which has a direct effect on guest satisfaction. Here are a few examples of how guests use AR technologies as a front of house concept and … In fact, the average ROI is 300% in sales. AI is the next innovation poised to make an impact on hospitality. Although the ROI depends on the services and the size of the hotel, nearly every hotel that uses guest room tablets have experienced positive feedback from guests. 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